Assessed group’s name: CV202A2
Assessor group’s name: CV202A1
Date: 01-10-2007

Rating Scale: 1 = Yes 2 = No

Read the minutes of your meeting written by your assessor group. Answer the following questions. It is important that all members of the assessor group agree on what is written on this form.

1. Is there a title?                                                                               1
2. Are the date, time and place written down?                              1
3. Are the minutes structured according to the agenda?             1
4. Are all the points discussed mentioned?                                    2
5. Are the minutes easy to understand?                                         1
6. Are the minutes written in the correct tenses?                         1

Read the minutes again and check them for spelling, grammar and punctuation as a group. Check them sentence for sentence making sure that each group member gives their opinion about each sentence. Mark any corrections on the minutes themselves and then answer these questions.

Name three things you like about the minutes.
- Good construction of sentences.
- Short and clearly written.
- Well organized.

Name three things the writers should improve.
- Spelling.
- Grammar!
- They forgot to mention the announcements.

The slogan “Only O’Neill”
The slogan of the campaign is “Only O’Neill”. It has to resemble the natural beauty that doesn’t need to wear layers and layers of make-up and doesn’t act like Paris Hilton. It’s not our intention to communicate this slogan as; “O’Neill is a brand for tomboyish girls”. In contrary, O’Neill is a sexy brand but keeps in nice and light. The girls that wear O’Neill need to feel confident in the their cloths and not to self-conscious about themselves.

Girls of O’Neill
So we emphasize the natural look in our commercials and we successfully contracted the Dutch uber natural beauty Sophie Hilbrand! Sophie is the face of our collection this summer. We have shot really funny commercial that airs this spring. In this commercial Sophie looks amazing and strolls down the beach and a surfer dude is stunned by her looks and crashes in to the rocks. And the sequel to that commercial is at night were Sophie is having a party at the beach. The Surf dude also is at this party and has bandages on his head, Sophie recognizes the guys and she confidently makes a little bit of chitchat with his.

The summer collection
O’Neill has a special summer collection in 2008. The collection is surfer girls or just the sunbathers, but that is not even necessary, this because the variety in the collection is bigger than ever! We’ve got that hardcore surf babe gear but also cute tops, dresses, accessories, footwear, swimwear for the lovely beach babes. This year O’Neill made a gorgeous collection to wear in the evening when you’re going out or maybe even go to a beach party at night. To wind up, this summer O’Neill has got the look for you, natural beauty!

Summer is the time of the year for sunbathing, visiting beach party’s and for showing yourself. Interested in a nice and sportive outfit for the summer? The O’Neill summer collection of 2008 is a collection is filled with a lot of unique items. The new ladies summer collection is filled up with nice tops, dresses, accessories, bottoms, footwear and swimwear.  The collection is created for you. Not only for the girl who surfs or sports very often. Also for the girl who just wants a nice summer look. But this collection isn’t only wearable during sports, you can also wear it at your work, to a party night out or when you are just relaxing with some friends. The variety of the collection is huge. Are you looking for a bikini, a board short, a normal short, sandals or flip-flips they have it all. There are even jeans in the collection.

Where to buy?
O’Neill has two stores in Holland, one in Amsterdam at the famous Kalverstraat and the other one is at Almere. These stores are called “O’Neill Stores” where they exclusively sell O’Neill products. If you don’t live near these two cities you don’t’ have to worry. The O’Neill collection is widely available at local selling points. The find a O’Neill reseller you can go online and find out where the nearest O’Neill reseller is. The Shop locater can be found at the O’Neill website; www.oneill.com. Recently O’Neill opened a webshop for all your busy natural beauties! This webshop can be found at www.oneill.com/shop. This is the place where you can buy al the great O’Neill products 24 hours a day 7 days a week.

O’Neill provides comfortable high quality products. Whether you an asome board babe or just that next door cutie that loves the beach, O’Neill has the products that are just right for you. So visit our website and drop by a O’Neill shop one of these days!

The members of group 2A2 are Ö Duru, N Dors and M Hofmeijer. We are second years students of the institute of Media en Information management in the profile Advertisement, Marketing and Communication.

Only O’Neill!  (slogan)

At the moment we’re busy with the O’Neill project. We have to invent a campagne for the new summer collection 2008 for girls.
O’Neill is an honest brand with a real story. The company was raised in 1952 in San Francisco by Jack O’Neill. In the fifties surfing was a real pleasure. The only disadvantage was the short surf sessions. The cause was the low watertemperature. The solution for this problem was the invention of the wetsuit. After this invention the company sized till one of the greatest exploit ants of surf and outdoor sportswear.
Our mission is to write a marketingcommunicationplan. The problem of the company is the disconnection with the target group: 17- 20 year old girls. Our mission is to create a way to connect this girls with O’Neill. We have to pay account of the new medium O’Neill TV. This item has to be attractive for the girls. The primary goal in our project is to change the behaviour of the target group.

In the plan will be the following subjects:

1.    Research to the target group and the product.
2.    The marketing communication strategy we will apply.
3.    The marketingcommunication instruments we will use.
4.    Our choice of media.
5.    Our creative development.
6.    The budget we need to make it all happen.

Date: 2nd october 2007
Time: 13.00
Place: Singelgracht
1. Welcome The chairman opened the meeting.
2. Confirmation of the agenda Nothing to discuss
3. Minutes of last meeting Nothining came up.
4. Announcements No announcements were made
5. Mail received Everyone received a email about the article
6. Mobile marketing at music festivals The Chair asked the opinion about the article about mobile-phones. The chair asked a show of hands and everyone agreed there that O´Neill have to have a connection with music festivals, outcome was unanimously agreed.  The main idea is that you receive a text message before a music festival so you won’t be late.
7. Unique marketing concept for this idea Try to find out where to Subscribe people for the upcoming festival.
8. AOB None
9. Unscheduled questions None
10. Date of next meeting Next meeting will be Tuesday 9th October, 2007
11. End of meeting
The Chair ended the meeting at 1.40pm

Minutes of meeting session 7

Date: October 9th 2007
Place: Singelgrachtgebouw 1A01
Time: 1.55 pm

Nick Dors, Özlem Duru (chair) and Milou Hofmeijer (secretary)

1.    Welcome
Chair Özlem Duru has opened the meeting at 2:00 pm.

2.    Confirmation of the agenda
Everyone had received a copy of the agenda.

3.    Minutes of the last meeting
Everybody have red the minutes of the last meeting. There were no compliances.

4.    Announcements
There were no announcements.

5.    Mail received
Everyone had received the mail of Nick about the marketingstrategie for this project.

6.    Timing
There was a little discussion. Milou thought the deadlines should be vital. In her opinion the project will be a failure if it doesn’t come in on time. Nick and Özlem had a different opinion. In their opinion the deadlines should be more flexible. Otherwise there’s too much stress and the project will be rushed with a less better result.
The deal was; The deadlines should be a little more flexible, so that the project doesn’t fail because of the less time.

7.    Meetings
Milou thought there should be a meeting once a week with a chair and secretary. In her opinion the meetings were very chaotic. Özlem thought the meetings takes a lot of time, one meeting in two weeks is more then enough. Important notes and decisions can easily discussed by phone or mail.
Nick thought meetings were essential for a smooth collaboration and a satisfying end result.

The agreement was; there should be a meeting once a week with a chair, secretary and agenda.

8.    Reports
Özlem thought the project can only succeed if there is enough communication visa versa, so each country must send updates of the project to one person. And this person sends it to everyone.
Milou thought there were too much leaders. There shouldn’t be a project leader. The project should be a team effort.
Nick said that some people are acting too much like they are in charge, this does not motivate people and give a negative vibe to the project.

All the three agreed on that, at the end of the day everyone should send the updates for that day to one person. This person makes one report of all received ones and sends it to everybody.

9.    Hierarchy
Özlem wanted more hierarchy. There should be an overall project manager. The project needs one leader.
In Nick’s opinion the project is a team effort. There shouldn’t be a project manager.
Milou agreed on Nicks opinion.
We agreed on everybody should try to make the project a team effort without an overall leader.

10.    Action Plan
In this meeting have we agreed on different points. In the future there should be different deadlines with a couple days of delay. To make the project more clear for every member we agreed on a strict meeting once a week. There should be a person who updates everyone. All members should send this person their daily updates and this person should make a document and sends it to the whole project team.

11.    AOB
There wasn’t any other business to discuss.

12.    Unscheduled questions
There were no unscheduled questions

13.    Date of next meeting
The next meeting will be October 15th 2007 at 2:00 pm.

14.    End of meeting
Chair Özlem ended the meeting at 2:45 pm

01. Action plan                                             a detailed plan
NL: actieplan

02. Address a problem, to                         to tackle a problem
NL: een problem aanpakken

03. Adolescent                                             young person between the ages of 15 and 20
NL: puber

04. Advertise                                               to show and public a product to sell
NL: adverteren

05. AIDA concept                                       the salesperson must First make the potential customer aware of a product; foster interest; stimulate desire; and encourage action
NL: AIDA- aandacht, interesse, verlangen en actie

06. Amount                                                aggregate
NL: bedrag

07. Audience                                               people who listen to you
NL: publiek

08. Average                                                Middle mean
NL: gemiddelde

09. Bill, to                                                    ask for payment
NL: een rekening sturen

10. a Blogger                                               someone with a diary on the web
NL: blogger

11. Brand                                                     a name, sign, symbol ore design used to identify a product and to differentiate it   from competitors’ products
NL: merk

Brand awareness                               consumers recognize the existence and availability of a company’s product or service
NL: Merkenbekendheid

12. Brand competitors                               competing brands of products which can satisfy a consumer’s
                                                                      wants almost equally as well as each other
NL: merkenconcurrentie

13. Brand extension                                  Product introductions under the same brand
NL: merkextensie

14. Brand loyalty                                       the quality of being faithful to products of a particular company
NL: merkentrouw

15. Brand preference                                a preference for a brand
NL: merkenvoorkeur

16. to broadcast                                         to send out programmes on RTV
NL: uitzenden

17. Business-to-Business Marketing       the marketing of goods and services to business organisations for use in the manufacture of their products or in the operation of their businesses
NL: Business-to-Business Marketing

 18. Campaign                                             a Total planned, coordinated sales effort on behalf of a specific client or
                                                                      production in a period of time
NL: campagne

19. Communication                                    share information by speaking, writing or body language
NL: communicatie

20. Competitor                                           firms vying for patronage of the same market
NL: concurrent

21. a Concept                                               an idea
NL: een idee/ concept

22. Consumer market                                a defined group of consumers
NL: consumenten

23. Content                                                  volume
NL: inhoud

24. Convenience goods                               a category of consumer product purchased frequently and with little thought and effort
NL: gemaksgoederen

25. Conversional marketing                      marketing activity intended to get people to change their ideas and attitudes about something they dislike
NL: vervormde marketing

26. Copyright                                              protection in law afforded to authors, musicians, artists, etc. in respect
                                                                      to the works they have created
NL: auteursrecht

27. Corporate identity                               a company’s name, logo, typeface, colors, slogan etc. are elements
                                                                      that help comprise its corporate identity
NL: corporate identidy

28. Credo                                                     set of beliefs
NL: motto, uitgangspunt

29. Customer                                              person that buys from a shop/ business
NL: klant

30. Custom marketing                              marketing activity in which a company attempts to satisfy the unique needs
                                                                      of every customer
NL: consumentenmarketing

31. Database                                               information arranged in such a way that it can be stored in, and processed by, a computer
NL: databestand

32. Deliver, to                                            to take goods to people
NL: afleveren

33. Direct mail                                           a marketing effort conducted exclusively by mail
NL: direct mail

34. Direct marketing                                selling to end-users by means other than direct sales contact between salesperson and buyer
NL: direct marketing

35. Direct sales                                         business to selling products directly to customers
NL: directe verkoop

36. Disclose, to                                          to show openly
NL: onthullen

37. Discount                                               a reduction off the list price offered by a producer to a buyer
NL: korting

38. Distribution                                         to transfer product to customers
NL: distributie

39. Direct selling                                       selling directly to end-users by means of a sales force
NL: directe verkopen

40. Door-to-Door selling                         direct selling in which a salesperson calls on prospective buyers at their homes without appointments
NL: huis-aan-huis verkoop

 41. E- commerce                                     to shop online en buy things
NL: online winkelen

42. Editorial                                              to prepare a piece of writing for publication
NL: redactioneel

43. Familiar                                             something what known is by someone
NL: bekend

44. Free publicity                                     editorial news about a product, a person or a company without paying for it
NL: gratis publiciteit

45. Gather data, to                                   to collect information
NL: informatie verzamelen

46. Generic brand                                    a product that does not carry a brand name
NL: merkloze product

47. Global brand                                       brands sold to world markets with essentially the same promotion
NL: wereld merk

48. Goodwill                                               the difference between the value of a business as a going concern and the sum of the value of its assets if taken separately   
NL: goodwill

49. Guarantee                                            a written assurance by the manufacturer that a product will be replaced or repaired to the customer’s satisfaction if it is found to be defective or does not perform as intended
NL: garantie

50. Headlines                                            a leading part
NL: kopsyuk

51. Increase, to                                         become more or higher
NL: toenemen

52. Innovation                                           a new product for the company and his customers
NL: innovatie

53. Intermediaries                                    commission agents for public groups
NL: bemiddelaar

54. Logo                                                      a recognizable grapic design element representing an organisation or product
NL: logo

55. Low-end                                               at the cheaper end of a range of similar products
NL: goedkoop

56. Mail order                                            order conducted by mail
NL: offerte aanvraag per mail

57. a mash- up                                           new website using content from other websites
NL: mash-up

58. Mission statement                              a broad focus and a customer orientation,     managerial preferences and competencies
NL: mission statement

59. Market share                                       company’s sales expressed as a percentage of the sales for the total industry
NL: marktaandeel

60. New release                                         a new product
NL: recente uitgave

61. Non-profit marketing                         marketing of a product or service with no profit for the marketer
NL: non-profitmarketing

62. Outdoor advertising                           advertising by means of posters and signs, stationary or mobile
NL: buitenreclame

 63. Perception                                          the way in which an individual interprets stimuli received by the senses
NL: waarneming

64. Population                                           the total group that a researcher wishes to study
NL: populatie

65. Potentially                                           that can develop into something in the future
NL: potentieel, mogelijk

66. Portfolio                                               a large, bound volume containing samples of past work and used by an agency or an artist to promote business
NL: portfolio

67. Predict, to                                            to say that something will happen in future
NL: voorspellen

68. Premium book                                   free gift when you buy a product
NL: cadeau bij aankoop van

69. Presales                                              you can buy something before it’s on the market
NL: voorverkopen

70. Price                                                    the value agreed upon by the buyer and the seller in an exchange
NL: prijs

71. Price leader                                         a firm whose prices set a lead for other firms in the industry to follow
NL: prijsleider

 72. Print advertising                               advertising in newspapers, magazines, catalogs or mailers. usually print ads use some combination of photographs, illustrations and copy
NL: print advertentie

73. Private brand                                     a brand owned by a wholesaler or retailer
NL: huismerk

74. Product line                                        a group of products manufactured or distributed by an organisation
NL: productlijn

75. Product placement                           the use of particular products in TV shows or films in order to advertise them
NL: sluikreclame

76. Prospect                                             a potential customer
NL: prospect

 77. Proposition                                        a business proposal
NL: propositie

 78. Publicity                                            the activity to create an interest or attention for a product or service that    attracts a lot of people
NL: publiciteit

79. Public relations                                 business of generating goodwill toward an individual, cause, company or product
NL: Public relations

80. Publish, to                                        to produce a media product
NL: uitgeven

81. Receiver                                          the target of a message in the communication process
NL: ontvanger

82. to release                                        make available
NL: uitbrengen

83. Retailer                                          members of the distribution channel who sell directly to the consumer
NL: detailhandelaar

84. Retention                                       the action of keeping something
NL: zakelijk klantenbinding

85. Response time                             the time taken by a firm to answer a customer inquiry about the status of an order
NL: antwoordtijd

86. an RSS feed                                  RSS is a file format for the web used by news websites and weblogs
NL: RSS-feed

87. Running costs                               not standart costs
NL: variabele kosten

 88. Sales figures                                all numeral sellings
NL: omzet

89. Ship, to                                          to carry goods from one way to another
NL: verschepen

90. Soft sell                                         a low-pressure selling situation                               
NL: softeverkopen

91. Speciality goods                           goods witch the consumer wants to do more research and thinking before buying it
NL: luxegoederen

92. Subliminal advertising               concealed appeal to consumers’ unconscious awareness to buy product
NL: onbewuste advertentie

93. Supply                                          an offer
NL: aanbod

94. SWOT                                           acronym for Strengths, Weaknesses, Opportunities and Threats
NL: swot-anlayse

 95. a target group                            a specified audience or demographic group for which an advertising message is designed
NL: doelgroep

96. Telemarketing                            selling, advertising or market search don by Phone
NL: telemarketing, callcenter

97. Trade                                           activity of buying and selling
NL: handel

98. Trade marketing                       mutual consent marketing between companies
NL: handelsmarketing

99. Traditionale media                    one of the first media types we used. Like tv, radio and the newspaper.
NL: traditionele media

100. Transition                                  to send thing from A to B
NL: transformatie

101. Vendor                                    a sellor or supplier
NL: verkoper

102. a Young adult                         a fully grown person
NL: jongvolwassene

The old stereotype that men are hunters and women are gatherers is actually a suitable profile of online shopping behaviour today. Online, men like to browse, choosing a site and hunt for information. Women are multitaskers who can handle a lot of data at once. Men prefer sites full of product pictures and specifications, while women prefer to see the product in a lifestyle setting. Women don’t want to see loads and loads of information and be bothered with great amounts of product detail.

Women are two times more likely use visualization tools as enlarging the product image and try different colours or rotating an item to see it from different angles. Men are 20 percent more likely to use comparison tools for price, discounts, and features of their product.

Men also take many notes on various products to stay up to date and informed, while women are three times more likely to wander off to another product. To the most casual male observers, women seem to be skipping around, but there is actually a great sense of purpose to their distraction. Here is an example, women could be looking for a bikini and ended up buying a beach towel instead and never even buy the bikini. To her, that was all right. There are these themes that women have. In this example the theme was vacations, so the switch made perfect sense to her.”

Men’s gadget-seeking nature is also satisfied online. If the electronics companies or automobile manufacturers want to be more successful to the way men shop, they will make the newest features and gadgets gladly visible. Men are constantly on the hunt for the best deal. That doesn’t mean they’re always looking for the best price, just the best buy. If they’re informed about all their price options, they may not automatically go for the cheapest deal. They just don’t want to feel like they’re getting a bad product.

Women are 1.5 times more likely to add items to the shopping cart for later viewing. They also respond well to triggers as “unique gifts” and are more open to impulse buying. Meanwhile, the men are twice as more likely as the women to click and go the immediate purchase of the product. Men also think it is important that their product is shipped immediately.

So what can we learn from these differences? First of all, men are less impulsive when it comes to shopping online. They are highly sensitive for new gadgets and features on a product. Women are considered to be shopping in a theme setting and nearly not as specific as males. So maybe we need to rethink our way of building websites and presentation of products.

http://www.clickz.com/showPage.html?page=3606471

http://www.clickz.com/showPage.html?page=3405400

Women are two times more likely use visualization tools as enlarging the product image and try different colours or rotating an item to see it from different angles. Men are 20 percent more likely to use comparison tools for price, discounts, and features of their product.

Men also take many notes on various products to stay up to date and informed, while women are three times more likely to wander off to another product. To the most casual male observers, women seem to be skipping around, but there is actually a great sense of purpose to their distraction. Here is an example, women could be looking for a bikini and ended up buying a beach towel instead and never even buy the bikini. To her, that was all right. There are these themes that women have. In this example the theme was vacations, so the switch made perfect sense to her.”

Men’s gadget-seeking nature is also satisfied online. If the electronics companies or automobile manufacturers want to be more successful to the way men shop, they will make the newest features and gadgets gladly visible. Men are constantly on the hunt for the best deal. That doesn’t mean they’re always looking for the best price, just the best buy. If they’re informed about all their price options, they may not automatically go for the cheapest deal. They just don’t want to feel like they’re getting a bad product.

Women are 1.5 times more likely to add items to the shopping cart for later viewing. They also respond well to triggers as “unique gifts” and are more open to impulse buying. Meanwhile, the men are twice as more likely as the women to click and go the immediate purchase of the product. Men also think it is important that their product is shipped immediately.

So what can we learn from these differences? First of all, men are less impulsive when it comes to shopping online. They are highly sensitive for new gadgets and features on a product. Women are considered to be shopping in a theme setting and nearly not as specific as males. So maybe we need to rethink our way of building websites and presentation of products.

Appendix 3A – Weblog advertorial peer review form
Weblog Advertorial Peer Review Form A – First Review

Writer’s Name _____Nick Dors__________________________________
Assessor’s name _______Milou Hofmeijer________________________________
Date _____________22 oktober 2007__________________________

Rating Scale: 1 = Yes 2 = Somewhat 3 = No

Rate the advertorial by giving a 1, 2 or 3 for each question. Read the advertorial
once to get a general idea of what it is about, then read it a second time to rate it.

1. Is the title original and appropriate? __1__
2. Is the introduction complete? _1___
3. Is the body of your advertorial complete? __1__
4. Is the conclusion well-developed? _2___
5. Is the advertorial well-organized overall? ___1_
6. Is the advertorial interesting to read? _1___
7. Has the writer plagiarised material? _3___
8. Is it clear what the product is? _1___
9. Is there a clear story? _1___
10. Is there a clear relationship between the story and the product? __1__

Finally, read the advertorial a third time and check it for spelling, grammar and punctuation.
Mark any corrections on the advertorial itself then complete the rest of the form.
Name three things you like about the advertorial.

•    _____It´s a good subject. _____
•    The advertorial is well organized_______________
•    The story is nice to read_________________
_____________________________________________________________________
_____________________________________________________________________
Name three things the writer should improve.
_________He could make it more of an advertisement. For now it´s more an article._________________________
_____________________________________________________________________
Does the advertorial sell the product? Why?
___No, not exactly. It´s a nice story, but it isn´t selling the product.__________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
Is the advertorial written for the specified O’Neill target group?
___________Yes, it is. It´s good to read. Not too difficult.__________________________
_____________________________________________________________________
_____________________________________________________________________

Youth read less and view more and they’re sticking to it when they’re getting older.
In the past the youth get their news by newspapers and radio. Nowadays that has changed a lot. This is not a problem for the youth, but it is a problem for the traditional media. Their audience is disappearing.

How youth use media
The audience of many newspapers, magazines, radio- and television stations are less young people and this isn’t going to change when they’re getting older. The youth isn’t using less media, they’re using it different. Free newspapers, the internet, text messages and games are very popular media nowadays.
For young people is it very important to have interaction. Young people want to contribute and give their opinion. With these new media they can get this interaction.
Young people don’t stick to one source. They want to reference more and to different sources.

New media get more and more popular
The internet is a big reason for this change. Also other activities and charges of young people are responsible.
New media are above all the digital media like the internet, videogames, virtual reality, mobile phones, digital photography etc. Distribution trough the internet is cheaper than the across old traditional media.
A big consequence of this change is the advertisement trough the Internet. Producers of these new media are good in attracting advertisers. For the advertiser it’s easier to advertise across these media than advertise and pay more trough the traditional media. Because the new media are so popular the advertisers are sure that their advertisements are going to be seen.

Traditional media is dying
In the opinion of many people print media will die off within thirty years. People think that anyone get more and more usual with new media. They won’t have to pay for getting their news anymore.
The producers of traditional media have to invent a way to stick to their audience, but maybe there isn’t a way because the world is getting used to the many possibilities of the new media.

The way of using media is very different from twenty years ago. Traditional media are struggling trough the popularity of new media.
Young people have changed their ways of using media and getting their information. They won’t pay for getting the information if it’s free to get on the internet and on other new media.
The big question is if there’s a way to get people back to traditional media or that people are getting so familiar with the new media that there isn’t a way anymore.

Boston Globe.(2007). Virtual ads pose real threat to traditional media. Geraadpleegd op: 20 September, van; http://www.boston.com/business/articles/2006/02/12/virtual_ads_pose_real_threat_to_traditional_media/

Penenberg, Adam L. (2004). Newspapers should really worry. Geraadpleegd op: 20 september 2007, van;  http://www.wired.com/culture/lifestyle/news/2004/11/65813

Bizcommunity. (2006). How youth use media. Geraadpleegd op: 20 september, van: http://www.bizcommunity.com/Article/196/156/15284.html

Weblog Article Peer Review Form B – Second Review

Writer’s Name        _  Milou Hofmeijer _______________________
Assessor’s name    _ Özlem Duru___________________________
Date            _ 16 October 2007     ______________________

Rating Scale: 1 = Yes 2 = Somewhat 3 = No

Rate the article by giving a 1, 2 or 3 for each question. Read the article once to get
a general idea of what it is about, then read it a second time to rate it.

1. Is the topic interesting?             _1__
2. Is the title original and appropriate?         _1__
3. Is the introduction complete?         _1__
4. Is the body of the article complete?         _1__
5. Is the conclusion well-developed?         _1__
6. Is the article well-organized overall?         _1__
7. Is the article easy to understand?         _1__
8. Is the article interesting to read?         _1__
9. Has any plagiarised material been removed?     _3__

Finally, read the article a third time and check it for spelling, grammar and
punctuation. Mark any corrections on the article itself then complete the rest of
the form.

Do you feel that the writer has improved the article? Why or why not? Be specific.

The article is now well written because of the grammar and structure are improved.

Has the writer changed the article adequately according to your suggestions for
improvement of your first assessment? Describe the changes and state specifically whether you think they are an improvement.

Not necessarily

Are you happy to have this article on your weblog? Why or why not? Be specific.

Very happy with the information an insights that she provides.

Why should a well known and financially healthy company get involved in sponsorship.
Nowadays lots of companies are busy to have a sponsorship with a company to make the company stand out as a leader and to leave a strong impression of the brand in peoples mind.
In the next article I will tell you the benefits of sponsoring.

Amount
The price to sponsor an activity can be really high without getting any money in return.
There are a lot of company’s who spend the most money of their marketing communication budget on sponsorships.
The sponsor supplies money, goods, know-how or service, in exchange for reaching their marketing communication aims. We know different possibilities of sponsorships.
Nowadays there are a lot of alternatives to choose the right media to reach your target group.
With thanks to the new generation of media is the range of possibilities wider then it used to be.

Creating goodwill and recognition
Brand awareness and raise of the turnover is not the only important thing anymore, image and goodwill is also being graded. A good relation with citizen, to reach the specific target group, to introduce a new product or to motivate the own employees are one of the many reasons.
If a company would like to create good behavior then most of all search to sponsor sport, social projects, science or education.
Finally we can see sponsorship as a key weapon in the modern marketing, because it helps brands overcome the problem of media fragmentation and clutter by focusing on one platform.

For example
A soccer player for example: the player wears the name of a company on his shirt or he/she is holding a little can of Pepsi. There are many shapes of sponsoring, take ABN AMRO for example who sponsored the Volvo Ocean Race or MEXX who sponsored Fashion DNA or benefit events for existing of arts, all to create goodwill and to link the brand to them.

Non-profit sponsoring
As a company who sponsors a non-profit organization you show you’re involvement in society, and that’s a positive attraction witch you create.
Advertisers are searching for a way to promote their product or company. They would like to distinguish themselves from the competitor, but to do that, they need to use a different way to promote their company.
This way of advertising let the customer think and hopes to create a two direction positive communication.

Conclusion
Of course is not only sponsoring the solution to reach the marketing communication aims, this is one of the excellent possibilities.

The Sponsorship. (z.j.). Non-traditional media can be perfect fit. geraadpleegd op: 20 september 2007, van: http://www.sponsorship.ca/p-happening.html

Floor, J.M.G & W.F Raaij. (2006). Marketingcommunicatiestrategie. Groningen: Wolters-Noordhoff.

Anthony B. Milles. (z.j.). Sponsorship vs. Philanthropy. Geraadpleegd op: 19 october 2007, van:
http://www.milesinternational.org/contents/media/freearticles/SponsorshipVsPhilanthropy.doc
 

Appendix 3B – Weblog article peer review form

Weblog Article Peer Review Form B – Second Review

Writer’s Name __________Özlem Duru_____________________________
Assessor’s name _______Milou Hofmeijer___________________________
Date ____October 22, 2007___________________________________
Rating Scale: 1 = Yes 2 = Somewhat 3 = No

Rate the article by giving a 1, 2 or 3 for each question. Read the article once to get
a general idea of what it is about, then read it a second time to rate it.

1. Is the topic interesting? 1
2. Is the title original and appropriate? 1
3. Is the introduction complete? 1
4. Is the body of your article complete? 1
5. Is the conclusion well-developed? 1
6. Is the article well-organized overall? 1
7. Is the article easy to understand? 1
8. Is the article interesting to read? 1
9. Has any plagiarised material been removed? 1

Do you feel that the writer has improved the article? Why or why not? Be specific.
Yes, I think she has te article improved well. It’s completed and finished. The conclusion is well developed and she checked the spelling really good.

Has the writer changed the article adequately according to your suggestions for
improvement of your first assessment? Describe the changes and state specifically
whether you think they are an improvement.
Yes, she has changed the article according to my suggestions of my first assessment. The sentences are less short and the article is better organized. It makes it easier to read and understand what she really wants to say with the article.

Are you happy to have this article on your weblog? Why or why not? Be specific.
Yes, I’m happy about that. She gives a good example to make it easier to understand. In my opinion it’s a good article about sponsoring.

Streaming video became lifestyle
Streaming video has become mainstream and now has a place in our lives. More and more websites are using implantation of streaming video to bring there website to life. But why this video revolution? A few things:

1. websites like Youtube.com made it possible for people to easily upload they’re own video’s and build a community around it.
2. The current mainstream technology allows higher resolutions and longer video material. About 10 years ago video on the internet was mainly in the .MPG format, nowadays streaming flash video is the most common thing. Streaming video was not possible on the computers a 10 years ago because the internet connections were to slow and streaming asks allot of power from you computer but today that’s not a problem any more for low-end personal computers.
3. Year after year you see an increase in computer usage and an decrease of hours watching television. The computer is becoming the main entertainment medium in our lives. The easy access to music and movies are the main reason behind this. What does this all say? Because we spend so much time behind our computer we are beginning to replace our television for the computer. The integration of internet and television is a process that can’t be denied.

RSS as a news source
RSS is a phenomenon that in the past was mainly used by the more experienced people that roam the internet, maybe you even could say the technological geeks. The same as streaming video, RSS feeds are becoming more and more mainstream. RSS technology give you the possibility to overlook all the headlines of websites you subscribed a RSS feed from. So in 1 look you can see what’s new on your favorite websites like for example news headlines from CNN together with news of game review websites and your favorite blogs. This technology spares you the trouble and time that you will have when you want to see what’s new on your favorite websites. Websites like Yahoo and browsers like Safari and Firefox made it easy for the average person so you don’t have to be a wizard on the computer to figure our this handy tool on the web.

These 2 developments on the internet are rising starts at the moment so it won’t take very long for marketing bureaus find out how the make these technologies they’re own.

Regards,

Nick D.

http://www.clickz.com/showPage.html?page=3574221